An Indian delight

About the project

Hraðlestin, the most popular Indian street food restaurant in Iceland, approached Avista Digital Agency with the goal of enhancing its online presence and optimizing its operational efficiency. The client sought a comprehensive solution that included user interface (UI), user experience (UX), and visual design for their website. Avista was also tasked with the development of a fully integrated platform that would streamline the online ordering process and seamlessly connect with the restaurant’s kitchen operations.

Project Objectives

Improve the overall user experience for customers visiting the Hraðlestin website.
Implement an efficient online ordering system with seamless integration into the restaurant’s kitchen workflow.
Reduce the volume of phone orders and enhance operational efficiency.
Ensure a visually appealing and cohesive design that aligns with the brand identity of Hraðlestin.

Project Scope

Avista took on a holistic approach, combining expertise in UI/UX design and web development to create a comprehensive solution for Hraðlestin. The project involved the following key components:

Research and Planning
Avista conducted a thorough analysis of Hraðlestin’s business model, target audience, and competitors. This research informed the planning phase, ensuring that the new website would meet the unique needs of the restaurant.

UI/UX Design
Avista’s design team crafted a visually engaging and user-friendly interface for the Hraðlestin website. The design incorporated elements that reflected the vibrant and dynamic nature of Indian street food while ensuring intuitive navigation for users.

Development
Avista implemented a custom web development solution to create a seamless online ordering system. The website was developed to integrate directly with DK, a popular payment gateway, ensuring secure and efficient transactions. The integration with DK facilitated a smooth ordering process for customers.

Integration with Kitchen Operations
Avista worked closely with Hraðlestin’s kitchen staff to understand their workflow. The online ordering system was intricately integrated into the kitchen operations, allowing for real-time order processing. This integration significantly reduced the need for manual intervention and improved overall efficiency.

Testing and Optimization
Rigorous testing was conducted to identify and address any potential issues. Avista also implemented optimization techniques to enhance website performance, ensuring a seamless experience for users.

Launch and Training
Upon successful development and testing, the new website was launched. Avista provided training sessions to Hraðlestin’s staff to familiarize them with the updated platform and ensure a smooth transition.

Results

The collaboration between Avista Digital Agency and Hraðlestin resulted in a highly successful web design and development project:

Improved Customer Experience
The new website offers an enhanced user experience, making it easier for customers to browse the menu, place orders, and explore information about Hraðlestin.

Efficient Order Processing
The integration with DK and the direct connection to the kitchen operations have dramatically improved the efficiency of order processing. This has led to a significant reduction in the number of phone calls received by Hraðlestin.

Operational Streamlining
The seamless integration into the kitchen workflow has streamlined operations, reducing manual errors and increasing overall efficiency.

Financial Impact
The reduction in phone orders and improved efficiency have had a positive financial impact on Hraðlestin, contributing to increased revenue and profitability.

Conclusion

Avista Digital Agency’s collaboration with Hraðlestin exemplifies the successful implementation of a comprehensive web design and development solution. The improved online presence, enhanced user experience, and streamlined operations have positioned Hraðlestin for continued success in the competitive restaurant industry. Avista’s expertise in UI/UX design and web development, coupled with a client-focused approach, has resulted in a transformative digital solution for Hraðlestin.