About the project

Breeding and training good-looking and high-footed horses in Iceland.

Client Sector: Horse Breeding

Breeding horses in Iceland is not just any job. Having beautiful and trained horses takes a dedicated group of people and an adequate space equipped for the horses and training. Hjarðartún counts with 36 single horse stables, a training staff all year round, and has a team that participates in the distinguished Masters League. Their Hjarðartún Tournament is an annual event that greets the new-comers to the horseback riding world, and families come together to the arena to compete and have fun.

Hjarðartún wanted to have a website where they could show their services and the different types of horses they breed and train. This way, they can attract a variety of clients in the horse world. We used the blue color of the brand in headlines and standing out the orange color for call-to-action buttons. The website also displays a news page with the latest stories related to training, competitions, and more. Interested in a horse? You will find a full portfolio of horses available for purchase, each one showing characteristics such as the family tree, photos, videos, and a description. Please just take a look at it yourself and be delighted with the horse world!

Scope of work


  • Information Architecture
  • User Flow Mapping
  • Visual Design
  • Responsive Design


  • Front-End Development
  • Back-End Development