My North

About the project

The in-flight magazine for Air Iceland Connect

Client Sector: Airline

Air Iceland Connect is a powerful airline in Iceland offering domestic flights in the country and Greenland, and it is part of the Icelandair Group, one of the most cherished national companies. So, of course, you will expect an exceptional in-flight experience. My North delivers outstanding content about different adventures in Air Iceland Connect destinations, inspiring travelers to visit and enjoy more of Iceland and Greenland. The magazine is published every three to five months, and you will find it available in Icelandic and English, printed and digital editions.

The company approached Avista for the creation of My North’s website. The idea was to showcase an introduction for the brand and to build a digital space for the publications. We concentrated on keeping a neat design, just like the magazine itself. In the end, the objective was to reproduce the magazine and the content for digital readers attractively: bold headings, catching photos, and a connection between websites to book flights and support the #mynorthadventure community! Check it out.



Scope of work


  • Information Architecture
  • User Flow Mapping
  • Wireframing and Prototyping
  • Visual Design
  • Responsive Design


  • Front-End Development
  • Back-End Development